I noticed that this year as well, that it seemed that people were more interested in the World Cup than before. It seemed that sports reports were trying to help them out, too, with more updates and coverage. However, my dad made an excellent observation that soccer/football will never take off with the general population in the US because the games are so continuous that they don't allow for commercial breaks, and thus it is unlikely that any television station will be interested in broadcast rights.
Sad, yes, but probably true.
But y'know, it's not just the US that has a love affair with baseball. Of course, this is where all the big stuff happens, but it is also an extremely popular sport throughout Latin America and even Japan (I'm pretty sure Japan has its own league, and my Japanese roommate one year had several pictures from a baseball game that looked like it could be in any MLB stadium in the US, except for the fact that everyone was Japanese, of course!). . . oh, and Canada, eh!
So many of the best players in the majors aren't American, and that's great testimony to how popular baseball is in other parts of the world.
You just need to catch the fever, Saturn.